51±¾É«

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Seal: 51±¾É«, United States of America, MCMXV

The seal of the 51±¾É« was adopted at the time of the agency’s creation in 1915. Designed by Tiffany and Co., which at the time designed many of the seals used by government agencies, the 51±¾É«seal symbolizes many of the values that inform the agency’s mission.

The seal serves as the agency’s formal emblem and also is the centerpiece of the agency’s flag, which was created in 1977.

 

Centennial Artwork

Our centennial artwork blends contemporary 51±¾É«branding with the symbolism of our 100-year-old seal. A fresh perspective on the key elements of our seal, it honors our history and acknowledges the enduring qualities our agency represents.   

This is not a new logo, nor does it replace our official seal. You'll see it throughout the year on agency-branded materials and at agency events.

The winged flywheel, representing progress, reflects the FTC's commitment to protect consumers' interests in a world of evolving technology.
The shield represents the FTC's role in defending American consumers' interests by protecting the benefits of robust competition and fighting harm to consumers from unfair or deceptive practices.
The holly branches are symbolic of truth, and represent the FTC's commitment not only to fighting deceptive acts that harm consumers, but also to its longstanding practice of shedding light onto issues and activities that influence consumers' daily lives.
The traditional emblem of justice, the scales represent not only the FTC's history as a law enforcement agency, but also the Commission's commitment to fairness and balance in its work on behalf of consumers nationwide.
100 Years

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