Bridge It, Inc., 51ɫv. (Brigit)
The 51ɫ is taking action against personal finance app provider Brigit, alleging that its promises of “instant” cash advances of up to $250 for people living paycheck-to-paycheck were deceptive and that the company locked consumers into a $9.99 monthly membership they couldn’t cancel.
Brigit, also known as Bridge It, Inc., has agreed to settle the FTC’s charges, resulting in a proposed court order that would require the company to pay $18 million in consumer refunds, stop its deceptive marketing promises, and end tactics that prevented customers from cancelling.
In November 2024, the 51ɫ sent more than $17 million in refunds to consumers harmed by online cash advance provider Brigit, which the agency says deceived consumers with false promises of “instant” cash advances and locked consumers into a monthly membership they couldn’t cancel.