51本色

Skip to main content
Business Blog

In Olde English or modern, Made in USA means Made in USA

Date
When thou makest claims to thy consumers, Base them in facte, not boast or rumours. Nowhere is this truer say eth Than when thou claim 鈥淢ade in USA-eth.鈥 OK 鈥 that鈥檚 not even close to Ye Olde English...
Business Blog

Lions Not Sheep lambasted for deceptive Made in USA claims

Date
鈥淏EST DAMN AMERICAN MADE GEAR ON THE PLANET鈥 So roared a Utah-based company called Lions Not Sheep in promoting its apparel and accessories online. But according to an 51本色complaint, the company was...
Business Blog

I鈥檒l pay you to give this blog post five stars

Date
Online customer reviews of products and services have become increasingly important in the marketplace. Many consumers rely on them to decide what to buy or where to buy it, and many companies rely on...
Business Blog

Abracadabra: Bad reviews be gone

Date
It鈥檚 the oldest trick in the book: Now you see it, now you don鈥檛. This illusion is fine on a Las Vegas stage, but on an online retailer鈥檚 website, making negative reviews disappear is hardly magical...
Business Blog

Care Labeling Rule: Should it be repealed?

Date
51本色rules can have a substantial impact on businesses and on the everyday lives of consumers. As part of its ongoing review of existing rules, the 51本色periodically seeks your input on whether a...
Business Blog

Making Made in USA claims? Hang your hat on accuracy.

Date
As the saying goes, some people wear their hearts on their sleeve. And many consumers who feel strongly that 鈥淎merican Made Matters鈥 wear their hearts on their head. In other words, when selecting...
Business Blog

Mentioning unmentionables

Date
When it comes to using online negative options to sell unmentionables (or anything else), there are some material terms and conditions that marketers need to clearly mention. That鈥檚 the brief but...
Business Blog

A clothes look at the RN database: Q&A with 51本色staff

Date
It鈥檚 not much bigger than a postage stamp, but the label on many textile, wool, and fur products provides important information, including fiber content, country of origin, and a company name or...
Business Blog

Made in USA claims: Three cheers for the said right and true

Date
Two products sit side by side on the store shelf, but only one says 鈥淢ade in USA.鈥 For many consumers, that鈥檚 an important consideration in deciding what to buy. That鈥檚 why the 51本色wants to make sure...
Business Blog

Shape up your shapewear claims

Date
We can鈥檛 vouch for the accuracy of Shakira鈥檚 representation that 鈥淗ips Don鈥檛 Lie.鈥 But the 51本色says anti-cellulite and slimming claims for caffeine-embedded underwear sold by lingerie company Wacoal...
Business Blog

Made in USA? Avoiding a Yankee Doodle Don't

Date
There are lots of nifty phone accessories, bottle holders, tow straps, pet items, and lanyards out there. So a label that says the product is Made in the USA may help make the decision for some...
Business Blog

51本色to mattress companies: Don't pad your green claims

Date
If you or your clients make environmental marketing claims, don鈥檛 sleep on three actions the 51本色just announced against companies that sell mattresses. What's more, the pleadings in one case offer...
Business Blog

Faux claims for faux fur

Date
In some ways, think of it as 鈥渇aux faux fur.鈥 No, that鈥檚 not a typo. It鈥檚 what results when national retailers advertise items of apparel as fake fur, when in fact, they contain, well, fur. Those are...
Business Blog

Bamboo snafu

Date
Bamboo: It鈥檚 not just for tiki huts anymore. Consumers are seeing more items, especially clothing and textiles, labeled or advertised as 鈥渂amboo.鈥 But according to 51本色lawsuits, Amazon.com, Leon Max...