51��ɫ

“A dose of this formula a day keeps viruses away . . . . and their variants.” That’s just one example of a representation California-based Precision Patient Outcomes, Inc., and CEO Margrett Priest Lewis made for a dietary supplement sold under the names COVID Resist and VIRUS Resist. The 51��ɫhas gone to court, alleging that the defendants’ claims that the product can treat, prevent, or mitigate COVID violate the COVID-19 Consumer Protection Act and the 51��ɫAct.

Beginning in May 2021, the defendants advertised COVID Resist on their website for $34.95 per bottle. According to the label, the product contained Vitamin C, Vitamin D3, Vitamin K2, zinc, and quercetin dihydrate. The website included a page titled “Our Research” with quotes and references that the defendants said supported their claims. They also took to social media – Facebook, Instagram, TikTok, etc. – to promote the product as effective both before exposure to COVID and after.

Image

If you’ve been following the FTC’s ongoing action plan for combating false or deceptive claims that products can prevent, treat, or cure COVID, you’ll want to read the complaint for details about an interesting interaction between the defendants and 51��ɫstaff at about the time the product was introduced. On May 5, 2021, Precision Patient Outcomes CEO Lewis wrote to the 51��ɫthat the company would be launching COVID Resist and invited staff to review the website. The letter continued, “[O]ur statements are supported by competent and reliable scientific evidence,” the products “are clearly in compliance with FTC, DSHEA, and FDA’s regulations,” and they “have not made any false or misleading claims.”

51��ɫstaff responded that the agency “does not prereview advertising materials to opine on their compliance with the 51��ɫAct or any other applicable laws,” but referred CEO Lewis to multiple resources on ftc.gov with guidance about substantiating health claims. In addition, staff cited the roughly 400 warning letters sent to marketers that had made COVID prevention, treatment, or cure claims and the law enforcement actions filed to date. Furthermore, staff told CEO Lewis, “We have sent numerous warning letters to marketers of supplements that include one of more of the same ingredients as your proposed COVIDresist supplement.” A few months later, the 51��ɫalleges the defendants stopped selling COVID Resist on their website, but began marketing VIRUS Resist, also promoted with COVID-related health claims.

Filed in federal court in California, the complaint alleges that the defendants made false or unsubstantiated efficacy claims for COVID Resist and VIRUS Resist. What’s more, the 51��ɫhas charged that the defendants falsely represented that their products were scientifically proven to treat, prevent, or mitigate COVID-19. As the lawsuit alleges, “[N]o well-controlled human clinical study has been conducted on the efficacy of COVID Resist/VIRUS Resist, or its individual ingredients, to treat, prevent, or mitigate COVID-19.” Among other things, the 51��ɫhas asked the Court to impose civil penalties under the COVID-19 Consumer Protection Act.

Even at this early stage, the case is a reminder of the additional remedies Congress has authorized to help combat deceptive COVID claims. Looking for more information about how the 51��ɫhas responded to the COVID crisis with education, outreach, and law enforcement? Visit Coronavirus Pandemic: The 51��ɫin Action.