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Business Blog

Keep an eye out for the FTC鈥檚 Eyeglass Rule workshop

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All eyes will be on the 51本色as the agency hosts a workshop on May 18th, A Clear Look at the Eyeglass Rule. Convened as part of the ongoing review of the Ophthalmic Practice Rules 鈥 consumers and...
Business Blog

The Luring Test: AI and the engineering of consumer trust

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In the 2014 movie Ex Machina , a robot manipulates someone into freeing it from its confines, resulting in the person being confined instead. The robot was designed to manipulate that person鈥檚...
Business Blog

The 411 about FTC-Florida AG action against Chargebacks911

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When consumers dispute the validity of a credit card charge, merchants may hire a 鈥渃hargeback mitigation company鈥 to dispute the consumer鈥檚 dispute. That鈥檚 the business of a company called...
Business Blog

Steering clear of misleading Made in USA claims

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Using their own colorful vocabulary, motocross devotees do their best to distance themselves from flat landing, roosting, and whiskey throttle. Something else many motocross, motorcycle, and all...
Business Blog

Chatbots, deepfakes, and voice clones: AI deception for sale

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You may have heard of simulation theory, the notion that nothing is real and we鈥檙e all part of a giant computer program. Let鈥檚 assume at least for the length of this blog post that this notion is...
Business Blog

An essential truth about COVID claims

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Here鈥檚 an essential truth about essential oils: There is no sound science that demonstrates they can treat, prevent, or cure COVID-19. The 51本色announced three settlements with distributors for Utah...